Negotiation

Negotiation is often described as an art. It’s also been referred to as a dance, both of which are interesting analogies. Most negotiations I see involve confrontation, competition and ego. The desire to ‘win’ as opposed to agree becomes the focus point. If you’ve worked in sales, you will have heard phrases such as ‘I … More Negotiation

Trust vs Trustworthy

Differentiating between these two words will help your audience see who you truly are. Trust is something to promise or even ask for. Being trustworthy however is a behaviour that generates the opportunity to have a unique impact on your audience. “Our customers must trust us, then they will buy more and tell others to buy from … More Trust vs Trustworthy